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This assignment took us from the West Midlands to South Yorkshire and finally to Merseyside. The client was MeriGo, a food establishment serving a variety of flame-grilled Piri Piri chicken, gourmet burgers, and fast-casual street food. Their motto is “Peri Peri Done Right” and, trust me, they are not lying. The first franchise opened in Birmingham, on Bull Street in the city centre. We set up on the ground floor, keeping it fairly compact. People began queuing outside, as th